AI Visibility and Answer Engine Optimisation
When buyers ask AI, be the answer it gives.
More of your customers now ask ChatGPT, Claude, Gemini and Perplexity who to buy from. Here is the part most agencies skip over: when those tools do not already know the answer, they search the web, the same web Google ranks, and build their reply from what they find. So earning a place in AI answers is not a separate trick. It is SEO, done deliberately, and measured.
What AI Visibility Means
Your next customer may never see a list of ten blue links
Ask an AI assistant to recommend a service and it does not hand back a results page. It gives a short, confident answer with a handful of names in it. If your business is not one of them, that buyer never knew you existed. So how do those names get chosen? When the assistant cannot answer from memory, it does what you would do: it runs a search, often several, and builds its answer from the results. That means the businesses it names are, overwhelmingly, the ones that already rank and that the web describes consistently. AI visibility is not a magic new dial. It is the same work that wins search, pointed deliberately at being the answer. Here is what that involves:
- ✓Track your mentions: how often ChatGPT, Claude, Gemini and Perplexity name your brand, and for which questions
- ✓Content built to be cited: clear answers, sources and structure that an AI tool can quote and credit accurately
- ✓Entity and schema work: structured data that tells the engines exactly who you are, what you do and where you do it
- ✓Consistent signals across the web: profiles, listings and mentions that all corroborate the same story about your business
- ✓Measured monthly: your AI visibility reported in plain English, alongside your rankings and traffic
GEO And SEO
Is AEO or GEO a separate service? No.
Plenty of people now sell answer engine optimisation as a shiny new product with its own price tag. There is no magic dial. AI assistants search the web and trust what is consistently corroborated, so the work that earns AI answers is the work that earns rankings, with a bit of deliberate structure on top.
The foundation, which is SEO:
- ✓Rankings for the searches your customers actually make, because that is what the assistants search too
- ✓The authority and trust signals the engines lean on when they choose who to cite
- ✓A fast, crawlable site the engines can read without friction
- ✓Local presence: the map pack, reviews and your Business Profile
The deliberate extra on top:
- ✓Consistent entity signals, so every source describes your business the same way
- ✓Structured data that spells out exactly who you are, what you do and where
- ✓Content shaped so an answer can lift a clear, quotable line and credit you
- ✓A monthly measure of your share of the AI answers that matter in your market
An AI cannot independently check whether a claim is true. It can only measure whether the signals around your business line up: your site, your structured data, your listings, your reviews and your mentions all telling the same clear story. That consistency is what it reads as trust, which is why there is no shortcut to sell and no honest way to promise a spot inside a ChatGPT or Gemini answer. What we do is make your real signals strong and consistent, then report the trend plainly, every month.
How We Work
How we build your AI visibility, in three steps
We run the questions your buyers actually ask across ChatGPT, Claude, Gemini and Perplexity, and record where you stand today: mentioned, cited or invisible.
Entity, schema and content work, done in priority order: clear answers on your site, structured so the engines can understand and credit them.
We re-run the same question set every month and report the movement in plain English, beside your rankings, so you see the trend, not a one-off snapshot.
Curious about the measurement? See how to track AI visibility →
Learn The Landscape
New to AI search? Start here
We have written plain-English guides to this field. Start with what answer engine optimisation actually is, see how AI search really works under the bonnet, then read how GEO and SEO overlap and differ. Ten minutes of reading and you will understand the field well enough to question any agency about it, including us.
Common Questions
AI visibility, without the hype
No. AI assistants build their answers from the same open web that Google crawls, and strong classic SEO is a large part of what earns a brand its place in those answers. What is true is that search behaviour is shifting, and businesses that ignore it will be answering yesterday’s question. We have written up the honest answer, with the data.
We run a consistent set of questions your buyers actually ask across ChatGPT, Claude, Gemini and Perplexity, then record whether you are mentioned, whether you are cited as a source, and how you are described. The same set runs every month, so the trend is real rather than cherry-picked. You can get a first snapshot yourself with our AI visibility checker.
There is no honest way to promise a timeline, and we will not invent one. It depends on how established your brand already is, how competitive your market is, and how the engines themselves change, which is often. What we do commit to is a clear baseline in month one and an honest monthly trend after that: you will see the movement as it happens, and you will see it plainly if it stalls.
No, it builds on it. The engines lean heavily on the same signals classic SEO develops: authoritative content, a technically sound site and a consistent presence across the web. That is why most clients run AI visibility alongside our core SEO services rather than instead of them, and why we report both in the same dashboard.
Ready to see what your website could be doing?
Start with a free SEO audit.
No obligation, no hard sell. We will look at your site, your market and your competitors, and give you an honest read on where the opportunities are. You will hear back within one working day.